Madrid-based director Max Lusson operates at the intersection of the tangible and the dreamlike.

His work is a curated study of atmospheres and a poetic elevation of the everyday where the rigor of advertising meets the raw, cinematic pulse of fiction.

Through a visceral narrative and an obsession with visual texture, Max explores the human condition, moving seamlessly between the commercial and the personal, always searching for the soul within the frame.

Madrid-based director Max Lusson operates at the intersection of the tangible and the dreamlike.

His work is a curated study of atmospheres and a poetic elevation of the everyday where the rigor of advertising meets the raw, cinematic pulse of fiction.

Through a visceral narrative and an obsession with visual texture, Max explores the human condition, moving seamlessly between the commercial and the personal, always searching for the soul within the frame.